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|Posté le: Ven 7 Juil - 23:58 (2017) Sujet du message: Predictable Prospecting How To Radically Increase Your B2
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc.com).
If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative.
Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to:
<ul><li>Identify the prospects with the greatest potential</li><li>Clearly articulate your company's competitive position </li><li>Implement account-based sales development using ideal account profiles </li><li>Refine your lead targeting strategy with an ideal prospect profile </li><li>Start a conversation with people you don't know </li><li>Land meetings through targeted campaigns </li><li>Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges </li><li>Define, manage, and optimize sales development performance metrics </li><li>Generate predictable revenue </li></ul>
You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.
Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generate more revenue than ever. That's the power of Predictable Prospecting.
bound: 4 hours and 37 minutes
publisher: McGraw-Hill Education